What We're About

A Pacific Southwest Corporate Training Company Making a Global Impact

our purpose.

We exist to help organizations thrive while elevating human flourishing for the betterment of the local and global community. 

our mission.

Cannonball is a leadership and workforce development consulting firm specializing in corporate training solutions, team coaching and producing global retreats and conferences for leaders and organizational teams. We are on a mission to help our clients become more focused, improve performance and develop a strong and winning culture in order to attract, recruit, ignite and retain an exceptionally talented and diverse workforce for purpose of deeply impacting the local and global community. 

our values.


Our focus is the client, not the competition. We seek to provide the world's most dynamic and engaging training experiences to support our client's vision and mission. 


We never dictate. We collaborate. 


The development of the organizations and people is our highest aim. We seek to hire and partner with people who are committed to personal and organizational evolution. 


We seek to be a voice for and example of diversity and inclusion. 

the team.


Principal & Senior Leadership Consultant














JC Hurtado-Prater is a speaker, educator, author and founder + principal at Cannonball, a corporate training and workforce development firm specializing in recruiting, training and consulting on a mission to help clients improve performance and develop a strong and winning culture through attracting, recruiting, igniting and retaining an exceptionally talented and diverse workforce. .


JC, a veteran of the United States Army, is deeply involved in his local community, serving on the board of directors for South Bay Community Services, the Chancellor’s Community Advisory Board for the University of California, San DiegoSouthwestern College Foundation and Thrivent Regional Network board of directors. Additionally, JC travels as a member of the Los Angeles Chargers Outreach Team, speaking to local incarcerated youths in the Southern California region. Passionate about education, JC also teaches as an adjunct professor at the Fermanian School of Business at Point Loma Nazarene University and the Azusa Pacific University School of Business and Management. 


JC is a graduate of UCLA with an MBA from Saint Joseph's College and is currently working towards a Doctor of Business Administration at the DeVoe School of Business at Indiana Wesleyan University. JC, a father of three daughters, makes his home in San Diego, CA and spends his free time reading, working out, hiking and kayaking. 

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